FH Hispania Plaza

This Week in las Noticias

Social media connecting with Hispanic market (San Antonio Business Journal) – Tornoe, collaborating with SAVisíon (the American Marketing Association’s Hispanic marketing arm) recently shared his insight in regard to the quest for Latino social media users and how Hispanics compare to the general market in terms of technology adoption and usage trends that are relevant to both advertisers and marketers.

Pitched battle to marketing MLS in Portland and beyond: Rough and rowdy vs. family-friendly (Oregon Live) – As MLS moves closer to adding a Portland franchise in 2011, it is moving away from the longtime mirage of capturing soccer's masses of youth players, and seeking more of the 18- to-34-year-olds already chanting, singing and filling the stands.

This Week in las Noticias

Friday is final curtain for analog TV signals (Sacramento Bee) – Moe Shakkour, manager of an independent electronics store in a largely Hispanic area of New York City, said people have come in with converter box coupons, without knowing what they are for, or that analog TV signals are going away.

Boy Scouts make big push to get Latinos to join (Chicago Tribune) – Worried about dwindling membership, the organization has launched a pilot recruitment effort to double its ranks of Latinos to 200,000 before its centennial in February. Chicago is among six test sites for even more ambitious plans to tap into the nation's fastest-growing demographic.

This Week in las Noticias

MasterCard Preps Hispanic Push (Brandweek) - MasterCard is augmenting its mass-media push with a community approach that promotes financial literacy at a grass-roots level, taking the effort into cash-driven businesses like check-cashing centers and laundromats.

Terra Relaunches its Hispanic-Targeted Broadband TV Service, Terra TV (InteractiveTV Today) - The service, which is accessed from the Terra.com portal, offers programming free-of-charge in three "channels": Entertainment, News and Sports.

This Week in las Noticias

The Marketing of Mark Sanchez to Hispanic Fans (New York Times) - Soccer and baseball are commonly thought to be the sports with the broadest appeal to Hispanics. How popular is Sanchez in the Hispanic community, and can the Jets and the N.F.L. convert that into dollars?

Ford Targets Women Via AOL Latino, 'Essence' (Marketing Daily) - AOL Latino centers on a new Ford-branded women's destination, Tu Voz, tuvozentuvida.com, part of AOL's Latina lifestyle network, "Tu Vida y Mas."

This Week in las Noticias

US Hispanic Online Audience Surpasses 20 Million (MediaPost) - The U.S. Hispanic online audience grew 50% faster than the overall Hispanic population in the last year, according to a new comScore study.

Ethnic Press Hit By The Recession (NPR) - John Trainor of the Spanish-language newspaper, Hoy, Michael House of The Chicago Defender, which targets black readers, and media blogger Richard Prince discuss challenges faced by Ethnic media.

This Week in las Noticias

Why Social Media Is the 'Fabric' of Hispanics Online (Brandweek) - Sixty five percent of Hispanics online are now using social media, according to Manny Miravete, vp, sales and strategy, MySpace and MySpace Latino.

Agencies, Advertisers Scale Back Hispanic TV-Upfront Activities (Ad Age) - In fact, it looks as if only cable channel Fox Sports en Español and another small Spanish-language channel called V-Me will do presentations during upfront week. Almost everyone else is opting for cross-country roadshows to meet with smaller groups of agencies and clients.

This Week in las Noticias

How Do Companies Fare With Spanish Service Calls? (Brandweek) - Major U.S. companies are well equipped to handle Spanish-speaking customer-service calls, a recent market research study found, but few Hispanic consumers are picking up the phone.

'Bicultural' Has Moved Beyond Simply Meaning Two Cultures (Ad Age) - As Diestepedia moves along the alphabet, it is time to tackle the big B for bicultural. If the term "insight" is among the less understood and most used in advertising, "bicultural" is certainly the least understood and most poorly used in Hispanic advertising. We'll never straighten them out completely, but we can begin to try.

This Week in las Noticias

Univision: YouTube's Most Pirated Broadcast TV Network (Portada) - The Spanish-language TV network is the most-pirated U.S. broadcast network on YouTube, with mostly clips of blockbuster telenovelas drawing more than twice as many views as Univision's nearest network competitor, Fox.

Q&A: Liberman Media's Lenard Liberman (Multichannel News) - Lenard Liberman is the executive vice president of Liberman Media, the Burbank, Calif.-based Spanish-language broadcaster he co-founded in 1987 along with his father, Mexico-born José Liberman.

This Week in las Noticias

Televisa inks digital distribution deal (Variety) - The deal, announced Tuesday, would allow Impremedia, in conjunction with California-based digital solutions provider Globefish Media, to market ringtones, wallpaper, music, games and other downloads tied to Televisa's popular television and music programming and celebrities, ranging in cost from 99¢ to $4.99.

Baked Into Buildings' DNA (Mediaweek) - El Portál is the first branded city in the United States that is catering to a specific cultural group, Latinos. And it’s designed to appeal to the very social and family-oriented nature of that community.

This Week in las Noticias

Televisa and Univision settle lawsuit (Los Angeles Times) – A lawsuit brought by Mexico media giant Grupo Televisa against Univision Communications Inc. has been settled, averting a potentially costly outcome that could have hobbled the dominant Spanish-language broadcaster in the U.S.

Life of the Party: Latin Flair in Washington (New York Times) – Jennifer Lopez, in a strapless dress and an upswept hairstyle, waved from a balcony to admirers on the floor of Union Station at the Latino Inaugural Gala on Sunday night.