News Summary

July 25, 2008

This Week in las Noticias

Neighborhood markets growing into local chains (Houston Chronicle) – "They're the logical extension of the development we're having through immigration," Nestor Rodriguez, a University of Houston sociologist, said about the growth of the bodegas and supermercados.

Gracias, Jim Stengel (Advertising Age) – For historical context, around 1987 P&G sent out a mandate to all their general market agencies requiring them to have Hispanic marketing capabilities, via either mergers or acquisitions.

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July 18, 2008

This Week in las Noticias

Latin Alternative Music: From the Margins to New York Stages (New York Times) – In the United States the Hispanic population, already the largest minority at 14 percent, is now projected to triple by 2050, according to a Pew Research Center report released this year. Latin alternative music, full of hybrids that reflect both assimilation and old-country roots, could speak to that growing audience.

Hispanic TV Update: Q&A With Luca Bentivoglio (Multichannel News) – Today, as vice president of programming for LATV, Bentivoglio is still scouting talent to put on TV, but this time for a network targeting the elusive, English-dominant Hispanic youth. As the Los Angeles-based network premiered two shows this week, Bentivoglio spoke to Hispanic TV Update about the challenges of programming for young, Hispanic audiences.

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July 11, 2008

This Week in las Noticias

Hispanic Ad Spend Up 3% in '07 (Adweek) – Ad spending in Spanish-language media reached $5.78 billion in 2007, up 3 percent from $5.63 billion in 2006, with cable TV showing a 76 percent jump, buoyed by the addition of Fox Sports en Espanol and Telemundo's mun2 as measured media, per Nielsen Monitor-Plus.

Hispanic Fans Critical to Major League Baseball (HispanicBusiness) – More than half of all fans who watched Los Angeles Dodger games at Chavez Ravine in 2007 were Hispanic. That represents nearly two million baseball lovers.

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July 02, 2008

This Week in las Noticias

We want you: Election rocks to a new Latin beat (Miami Herald) – They're not just rocking the vote -- they're salseando, perreando and mariachi-ando it.

John Trainor named general manager of Hoy (Chicago Tribune) – John Trainor will take over as general manager of the Chicago Tribune's Spanish-language newspaper, Hoy, effective July 14.

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June 20, 2008

This Week in las Noticias

Chase Starts Hispanic Push (Adweek) – Chase mounts a nationwide TV and radio push this month, employs the financial institution's new tag, "Juntos Se Puede" ("Together We Can") to showcase services that can help Latinos manage their money.

Creative Civilization resigns Spurs account (San Antonio Business Journal) – As the only Hispanic-owned agency in the NBA, Creative Civilization led the marketing and creative development efforts for SS&E and its trio of franchises.

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June 06, 2008

This Week in las Noticias

S.A. draws first Texas Hispanic Upfront TV preview bash (San Antonio Express-News) – While San Antonio is a hub for Hispanic ad agencies, few local executives travel to the New York event because of the time and expense, Huth said. This year, SAVisión convinced Univision, Telemundo, Azteca and V-Me to showcase their fall lineup here.

Telemundo pulls plug on 'Cada Dia' (Los Angeles Times) – The decision underscores the difficulty Telemundo faces in competing against the more powerful Univision Communications Inc., which dominates the Spanish-language market in the U.S. The Latino broadcasting business, which a few years ago was booming, is facing the same weak advertising conditions as English-language media.

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May 30, 2008

This Week in las Noticias

In Miami, Spanish is becoming the primary language (Associated Press) – In many areas of Miami, Spanish has become the predominant language, replacing English in everyday life. Anyone from Latin America could feel at home on the streets, without having to pronounce a single word in English.

"Marineros" jerseys part of Mariners' salute to Latin American players (Seattle Times) – The Mariners have celebrated Latinos in baseball annually in recent years. In 2008, they will do so as Los Marineros.

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May 23, 2008

This Week in las Noticias

2008 CABLE SHOW: Univision To Kick Off VOD (Multichannel News) – Univision Communications will jump into the video on demand arena next year, offering some 1,000 of programming hours across multiples genres, including full matches from the 2010 FIFA World Cup.

Vista Property Co. plans retail projects with a Spanish accent (Dallas Morning News) – Vista targets the rapidly expanding Hispanic population within the nation's fastest-growing metro area. About 1.6 million Hispanics live in the Dallas-Fort Worth area, a quarter of the population.

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May 16, 2008

This Week in las Noticias

Upfront Week Begins en Español (New York Times) – Whether you say “money” or “dinero,” the state of the economy is much on the minds of television executives as the upfront week begins. That was underlined at a breakfast briefing on Monday from Telemundo, the Spanish-language media company owned by NBC Universal, which marked the kickoff of the 2008-9 upfront week for the broadcast networks.

MTV Tr3s Offers Youth Insights (Adweek) – The youth-targeted network mounted an upfront presentation at B.B. King's in Times Square earlier this week that was the hip, tricked-out version of a culture/demographics conference.

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May 09, 2008

This Week in las Noticias

Have a Happy Fiesta (New York Times) – In Mexico, on Cinco de Mayo only Poblanos — as the people from Puebla are known — find something to celebrate. In the United States it has become a very big deal for the nation’s 45 million Hispanics, with celebrations across the country.

"Dealer" headed to theaters via Maya (Reuters) – Maya Entertainment is taking a big step into the mainstream, with the Hispanic-oriented producer and distributor acquiring all U.S. rights to Alex Rivera's Sundance award winner "Sleep Dealer."

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May 02, 2008

This Week in las Noticias

Immigrant rights activists join protests nationwide (Yahoo! News) - Thousands of immigrants and activists gathered in cities across the country Thursday to demand comprehensive immigration reform, including citizenship opportunities for the estimated 12 million illegal immigrants in the U.S.

Hispanics Are Fastest-Growing Minority Group, U.S. Census Says (Bloomberg) - Hispanics are the largest minority group in the U.S. and were the fastest growing segment of the population in the year ending July 2007, the Census Bureau said.

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April 25, 2008

This Week in las Noticias

Austin's LatinWorks buys Dallas ad agency (Austin American Statesman) – In its first acquisition, LatinWorks has bought Dallas-based Cultura. Both agencies focus on the Hispanic market, primarily designing ads in Spanish.

Jennifer Lopez's reality, coming to TV (New York Daily News) – J. Lo is the co-creator and executive producer of the show, which is expected to deal with her marriage to Latino singer Marc Anthony, their twins Maximilian David and Emme Maribel, born in February, and her careers in music, film and fashion.

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April 18, 2008

This Week in las Noticias

International soccer comes to Seattle (HeraldNet) – "I think any time you can bring big international games to the city is a bonus and a plus," said Gary Wright, the senior vice president of Seattle Sounders FC, which is serving as host for the event. All of which begs the question: Just why are Mexico and China playing a game in Seattle?

Media, Internet court young Latino swing vote (San Francisco Chronicle) – Take two twentysomething Latinos with a taste for politics, give them a crash course in news reporting, equip them with video cameras and press credentials, "embed" them at the Democratic and Republican conventions this summer and let 'er rip. That's the idea cooked up by the nonprofit Voto Latino and SíTV, the cable and Internet company geared to young English-speaking Latinos.

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April 11, 2008

This Week in las Noticias

Text Market (Adweek) – To a marketer, U.S. Hispanics aren't just attractive because they are, as a population, expanding. The segment is also ahead of the curve on mobile computing. According to a 2007 survey by M:Metrics, Seattle, U.S. Hispanics are much more likely to use their mobile phones to do things beyond normal voice calls. 

MySpace launches brand for Hispanics (Sun Sentinel) – Even without publicizing the site, MySpace Latino has attracted about 1.3 million users and profiles are being created at a rate of about 100,000 a month. The site offers eight community areas dedicated to music, fashion, soccer, live events and online forums.

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April 04, 2008

This Week in Las Noticias

A Hispanic Hit at the Cineplex (Time) - The No. 1 movie last weekend at Los Angeles' Landmark Pavilion theater, an art-house mecca, was the same as the one that drew the biggest crowds at the Block Orange, a 30-screen AMC theater in a sprawling Orange County shopping mall: a tiny, Spanish-language sleeper called Under the Same Moon (La Misma Luna).

Cellphones dial remittances across borders (Los Angeles Times) - Remittance giant Western Union Corp. said Tuesday that it was rolling out a service that would enable consumers in the U.S. to send money to relatives in Latin America using their cellular phones.

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March 28, 2008

This Week in Las Noticias

Domino's Delivers in Spanish (Adweek) - This month, Domino's Pizza is becoming one of the first companies to serve up an automated language ordering system catering to Spanish-dominant Hispanics. The move is part of a push to target the fast-growing U.S. Latino population.

After Frida (New York Times) - There can be watershed moments, and for me, ‘Inverted Utopias’ signaled a shift in perceptions within the field,” Olga Viso, an American of Cuban descent who is director of the Walker Art Center in Minneapolis, told me. “It aggressively attacked many stereotypes of Latin American art. It was eye-opening for those who don’t know and affirming for those of us who always believed these artists should get a voice.”

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March 21, 2008

This Week in Las Noticias

Tecate Beer Targets Its Core Drinkers 'Con Caracter' (MediaPost) - Tecate, owned by FEMSA and distributed in the U.S. by Heineken USA, is almost exclusively targeting adult Mexican consumers in the U.S. with its new Spanish-language campaign, which includes television, print and outdoor elements, Boughton says.

Studios zooming in on Latino moviegoers (USA Today) - Though Under the Same Moon is mainly in Spanish, distributors Fox Searchlight and The Weinstein Co. hope it will become one of the rare foreign-language films that also strikes a nerve with the broader English-language audiences, as did Italy's Cinema Paradiso, China's Crouching Tiger, Hidden Dragon or France's Amelie.

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March 14, 2008

This Week in Las Noticias

Tigers' infield not just full of All-Stars, but Latin Americans, too (Michigan Live) - According to research conducted through baseball-reference.com, the Tigers will be the first American League team to start an all-Latin infield on opening day. Add in Puerto Rican Ivan Rodriguez, and the Tigers will be the first major-league team with four Latin infielders and a Latin catcher.

Hoy L.A. appoints new publisher (Los Angeles Times) - Advertising veteran Roaldo Moran has joined Hoy L.A. as publisher and general manager of the free Spanish-language daily newspaper and its weekend edition, Hoy Fin de Semana, Los Angeles Times Media Group announced.

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March 07, 2008

This Week in Las Noticias

Killion: Quakes covet fervent Latino fan base (San Jose Mercury News) - San Jose is an excellent place for a Major League Soccer team because it boasts a knowledgeable, enthusiastic fan base that will show up in droves. But the Earthquakes, in their various incarnations, have had a difficult time tapping that fan base.

Direct sales company focuses on Hispanics (Miami Herald) - Peddling everything from rice cookers to rouge, Hispanics have turned into a driving force in the home-based selling industry in recent years.

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February 22, 2008

This Week in Las Noticias

Latino helps others build union power (Seattle Times) - A decade of organizing Latino construction workers is paying off for Matta, 32, who recently became the first Latino organizing director of the Pacific Northwest Regional Council of Carpenters.

Researchers suggest parks should adapt to better serve Latino trail users (University of Illinois) - One of the most significant findings noted by the U. of I. researchers is that urban-dwelling Latinos often use trail areas in ways that sharply contrast with traditional use patterns.

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February 15, 2008

This Week in Las Noticias

Myth: Latinos Don't Do Valentine's Day (AdAge) - Rituals vary country to country. In Brazil, for example, it's Dia dos Namorados and it's celebrated on June 12. Elsewhere it's celebrated on Feb. 14 as in the U.S. But in some cases, that's where the similarities end.

Hispanic Media Remains Area of Growth (TV Week) - “The Hispanic market remains in a growth phase, unlike the slowing English-language media market in the U.S.,” SNL Kagan senior analyst Deana Myers said in a recent report. “The recognition of a growing audience with increasing buying power has highlighted the importance of targeting the Hispanic population.”

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February 08, 2008

This Week in Las Noticias

If It’s Tuesday, It Must Be Spanish (New York Times) – An increasing number of American parents fluent in a foreign language, as well as their English-only counterparts, want their children to be bilingual if not multilingual. While no one knows how much is spent in total on books, and foreign-language baby sitters, the amount can reach thousands of dollars a year per toddler.

Sundance and Super Bowl Speak to Latinos (AdAge) – Today, Hispanics in Hollywood can be counted on more than one hand. So can Latino NFL players and Latino NFL fans. The NFL continues to increase its marketing investments directed to bilingual, bicultural Latinos, both in the states and abroad. The top-selling video game, Madden NFL is now marketed in Spanish.

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February 01, 2008

This Week in Las Noticias

The Hispanic vote is getting a lot of ink this week. Here are some of the stories that caught our eye:

Two Plays for Latino Vote (Wall Street Journal)- Sen. Hillary Clinton is counting on Latino voters to play a decisive role as several big states vote Feb. 5. Sen. Barack Obama is battling to overcome Sen. Clinton's lead and decades of hostility between Latinos and African-Americans in some major cities.

New Generation Casts Votes on Immigration, Economic Issues (Washington Post)- Cuban voters sided with McCain over Romney 5 to 1, not because McCain presented himself as the stronger bulwark against communism but because he was the moderate, pro-immigrant candidate they wanted.

Senate hopeful Noriega introduces himself to S. Texas (Houston Chronicle)- Democratic senatorial candidate Rick Noriega introduced himself to South Texas on Monday by telling audiences the region has not had representation in the U.S. Senate since Lloyd Bentsen left office in 1993.

Richardson's Choice (Washington Post)- As the highest-ranking Hispanic in the Democratic Party, Richardson's endorsement is being aggressively sought by the Clinton and Obama campaigns. California, Colorado, Arizona, Utah and New Mexico are among the 22 states voting next week, and each have sizable Hispanic electorates. Richardson, who cruised to re-election as New Mexico governor in 2006, is a popular figure in the Hispanic community.

Latinos courted as wild card among shifting evangelical voters (Chicago Tribune)- More than two-thirds of the nation's Latinos are Roman Catholics who tend to vote for Democrats. But the second-largest religious group is made up of those who identify themselves as born-again or evangelical Protestants, amounting to 15 percent of the Latino population. Pollsters say Latino evangelicals are likely to be Republican, though some Latino evangelical leaders describe themselves as a swing vote.

January 18, 2008

This Week in Las Noticias

Clinton courts Hispanic vote out West (USA Today) – Democrat Hillary Rodham Clinton, attempting to earn the "la presidenta" title bestowed by supporters in the West in recent days, appealed to Nevada's Hispanic community Saturday to back her potentially history-making candidacy as an affirmation of the American dream they share.

Panel hears bill to punish businesses that hire illegal aliens (Chicago Tribune) – Companies could face strict penalties -- including losing their business licenses -- if they knowingly hire illegal aliens under a bill being considered by a Senate committee.  With three violations in 10 years, a company could lose its business license.

In Obama’s Pursuit of Latinos, Race Plays Role (N.Y. Times) – As the Democratic candidates have moved from courting the overwhelmingly white voters of Iowa and New Hampshire to an expanse of 25 contests facing them in the next few weeks, they confront an electorate that is increasingly Hispanic, in Nevada, California and New York.

Pepsi Gives Gen Y Latinos VIP Party Pass (Brandweek) – Pepsi is throwing a party and you're invited; as long as you're a young Latino and can prove your age falls within the highly coveted 18 - 34 demo.

Antonio Mora leaving Channel 2 to become CBS Miami TV station's chief anchor (Chicago Tribune) – Mora, who came to Channel 2 in 2002 from ABC's "Good Morning America," where he broke new ground for Hispanic males in network news, previously lived in Miami as a child after his family left Cuba.

Popular Host Returns to Spanish Radio (Houston Chronicle) – A battle is brewing to become the top-rated morning show in the nation's most lucrative market and you have to understand Spanish to listen.  "These are the two big Spanish operators around the country," Taylor said. "Univision and SBS are big rivals, and this is a fairly personal fight that goes back well over a decade."

“Desperate Housewives” en español has “Amas” appeal (Daily News) – Desperation seems to be an international tongue.  The first breakout hit of 2008 on Spanish-language television turns out to be “Amas de Casa Desesperadas,” Univision’s adaptation of Desperate Housewives” with a multinational Hispanic cast.  The debut of “Amas” last week drew more than 5.5 million viewers.

More babies born in U.S., unlike trend in Europe (San Francisco Chronicle) – Bucking the trend in many other wealthy industrialized nations, the United States seems to be experiencing a baby boomlet, reporting the largest number of children born in 45 years.  The nearly 4.3 million births in 2006 were mostly due to a bigger population, especially a growing number of Hispanics.

January 04, 2008

This Week in Las Noticias

Hispanic Media Look to Iowa with Caution (New America Media)- Hispanic media are cautious about placing too much significance on Iowa’s caucus results: Although it is the first state to hold a presidential caucus, Iowa is not representative of the demographics of the country, and does not include the fastest-growing voting bloc of the country: immigrant and Latino voters.

Stores embrace Hispanic tradition of 3 Kings Day (USA Today)- A growing number of retailers are promoting the Hispanic tradition of celebrating Three Kings Day every Jan. 6 as a way to extend the buying season past Christmas and connect with Hispanic customers.

United Business Media Buys Mass Events, HispaniMark (Bloomberg)- United Business Media Plc acquired Mass Events Labs, an organizer of software conferences, and HispaniMark LLC, a provider of news distribution services to the U.S. Hispanic market.

A Southern accent on day laborers (L.A. Times)- In the Deep South, like the rest of the nation, undocumented Latinos have come to dominate many of the corners and parking lots where day laborers gather. But this region is different because of the high percentage of Americans who still compete with Latino immigrants for such jobs.

Quinceanera ritual divides Catholics (Houston Chronicle)- An elaborate coming-of-age ritual for Hispanic girls on their 15th birthday, the Quinceanera has long been divisive in the U.S. Catholic Church, where it's viewed as either an exercise in excess or a great opportunity to send a message about faith and sexual responsibility.

Digital business heats up for Latin music (Yahoo! News)- After years of modest results, the digital marketplace in 2007 finally began to yield considerable revenue streams for Latin labels and acts.


December 27, 2007

This Week in Las Noticias

ImpreMedia buys Rumbo newspapers (Austin Business Journal)- The New York-based media company will continue to publish the Spanish-language newspaper network in San Antonio, Houston and the Rio Grande Valley. Rumbo, previously published by Meximerica Media Inc. of Houston, will remain a full-color, tabloid-sized newspaper. However, by being part of ImpreMedia, Rumbo will join the company's national network of online sites and print publications.

Hispanic Consumers More Receptive To E-mail Marketing (Marketing Daily)- Hispanics welcome e-mail communication from companies they know up to 11 times a month, while non-Hispanic consumers tolerate such e-mails only up to 7.4 times a month, according to new research from Mintel Comperemedia.

Chupacabras Marvel back (New York Daily News)- “Latino culture is a very untapped source for comics,” says Beland. “In this book we really hit on the culture. I think Puerto Rico is probably the fifth member of the Fantastic Four in this piece.”

Hispanic women at risk of breast cancer gene-study (Reuters)- The BRCA1 gene mutation raises the risk of breast and ovarian cancer, with the risk of developing breast cancer by age 70 put at 65 percent, the researchers said. Women who find out they have the mutation are advised to be vigilant, and some opt for preventive chemotherapy or surgery.

Media firm grows with the Latino market (USA Today)- By targeting the fast-growing but long-overlooked Latino market, Ulloa has grown Entravision into the No. 2 Spanish-language media company behind Univision.

Lack of seat belt use major factor in Hispanic traffic fatalities (Orlando Sentinel)- National, state and local law-enforcement officials, traffic-safety experts and seat-belt-advocacy groups say cultural and economic differences unique to Hispanics -- foreign-born and native -- keep them from buckling up and using child-safety seats.

December 21, 2007

This Week in Las Noticias

Spanish horror film poses marketing conundrum (Reuters)- "The success of 'Pan's Labyrinth' enables us to have confidence in this film, that the audience will accept a Spanish film in a more genre way," Berney says. "If this was before 'Pan's Labyrinth,' we would have never tried this. I'm not sure if we would have even picked it up."

Fox Sports en Español To Launch Production Site In Mexico (Marketing y Medios)- Fox Sports En Español will launch a production facility in Mexico next month, aimed at serving its Latin American network and at providing fresh programming for Fox Sports International's U.S. Hispanic channel.

A Brand New World (Broadcast Newsroom)- Product integration and its close relative branded entertainment are by no means new in Spanish-language television; but the trend has accelerated in the past few years as marketers seek creative ways to engage consumers with TiVo-proof pitches that transcend the 30-second-spot.

Builders fear low homeownership rate (San Diego Union Tribune)- The lagging homeownership rate among the Latino population bodes ill for the future, when Hispanics will become the dominant ethnic group in California, warn California home builders.

'Too Many Tamales,' is a new holiday tradition (L.A. Times)- When "Too Many Tamales" was published 14 years ago, it was one of the first children's books about Latinos in the United States to reach a wide American audience.

December 14, 2007

This Week in Las Noticias

Republicans Face Off on Univision (AdWeek) - The 90-minute forum was a chance for Hispanic voters, who increasingly are abandoning Republicans in favor of Democrats, to hear the candidates' views on hot-button issues important to the nation's largest minority group, including immigration, healthcare, education and foreign policy matters in Latin America.

Saying ‘Adios’ To Spanglish (Newsweek)- My second son has benefited from my bilingual tongue. I speak only Spanish to him while my husband speaks only English; I am proud to say that his first language was Spanish.

For many, she's a symbol that transcends gender, culture and religion (Houston Chronicle) - Stacks of flowers adorn a statue of the Virgin of Guadalupe at Our Lady of Guadalupe Church on Navigation. Every year, on the eve of her Dec. 12 feast day, about 20,000 pilgrims descend on the church to drop off flowers and view the statue.

Official's Slur Angers Latinos (Hispanic Business)- Members of metro Atlanta's Hispanic community want an apology from Carroll County Commissioner Bill Head after he used the term "wetback" in a county meeting last week.

A&M makes historic choice (Dallas Morning News) - First woman. First minority. First person under 50. Elsa Murano is poised to make a lot of firsts as president of Texas A&M University. Dr. Murano, a vice chancellor and dean of agriculture there, was named the sole finalist Friday by the Texas A&M System's governing Board of Regents.

"Grey's Anatomy" Wins Weekly Ratings War for Hispanic Viewers (Hispanic Business)- ABC's "Grey's Anatomy" has picked up the slack for its network after "Dancing with the Stars" took its final bow in November. The most recent broadcast of the weekly one-hour hospital drama drew more Hispanic viewers than any other English-language program, according to figures released by the Nielsen Media Group for the week of Dec. 3-9.

Hispanic influence sets state apart in baby-naming trends (Arizona Republic)- Pamela Redmond Satran, author of The Baby Name Bible with Linda Rosenkrantz, said the growing Hispanic population in the Southwest is heavily influencing the popularity of certain names.

Guatemalans, Mexicans blending as families (Arizona Republic) - The trend is being driven by an influx of immigrants from Central America, mainly Guatemala, who are settling in communities long dominated by Mexican immigrants, experts say. Although no specific data exists about the number of mixed Latino marriages, the trend is undeniable. As more Central Americans arrive, the more they meet and marry Mexicans.

December 07, 2007

This Week in Las Noticias

Schools react to rising Hispanic population - The number of students in the Pascagoula School District who primarily speak a language other than English has more than doubled since Hurricane Katrina, school officials said. The influx of mostly Spanish-speaking students has pushed the district to hire additional English-language staff. Mississippi Press, online.

Newspaper Services Of America Partnering With Papel Media Network To Target Hispanics - Newspaper Services of America (NSA), the nation's largest single buyer of newspaper advertising, said Monday it has formed a strategic alliance with Papel Media Network to target Hispanic consumers in print. Editor & Publisher, online.

Martinez to Lead DNC Hispanic Caucus - The Democratic National Committee's Hispanic Caucus elected a new Chair and Vice-Chair on Friday during the its 2007 fall meeting, the last full gathering of DNC members before the 2008 Democratic National Convention. It elected Acting Chair Ramona Martinez (Denver, Colorado) to serve as Chair and Eliseo Roques (San Juan, Puerto Rico) to serve as Vice-Chair. Hispanic Business, online.

Hispanics fluent in English in a generation, study finds - The study by the nonpartisan Pew Hispanic Center points to "a dramatic increase in English-language ability from one generation to the next" and seems to counter concerns that current immigrants are not assimilating as quickly as those in the past. Houston Chronicle, online.

Latinos among the first `wired immigrants' - Technologies such as e-mail, Web sites, instant messaging, texting and digital telephony allow us to more fully live out our identities as bilingual and bicultural people in a way that was impossible for immigrants of earlier generations. Charlotte Observer, online.

A New Entertainment Destination for Latinos - Garcia-Duran, the former chairman of Spanish telecom giant Telefónica's (TEF) Telefónica Media, and Frenck, the former managing editor of Adweek's Marketing y Medios magazine, started New York-based Mio.tv to create an interactive entertainment network that targets bilingual and acculturated Latinos. BusinessWeek, online.

Celebs Drive Infiniti Campaign to Latinos - Each spot focuses on an Infiniti vehicle, pairing the car with a high-profile person whose image is captured on a darkened, highly reflective stage. Conceptual artist and Colombian native Federico Uribe intersects with Mexican alternative pop musician Ely Guerra; glass blower and artist Jose Cardiet meets trumpeter Armenteros; and chef Rodriguez challenges Nicaraguan American percussionist Annette A. Aguilar. Adweek, online.

November 30, 2007

This Week in Las Noticias

Black and Hispanic Firefighter Applicants Have Doubled - The Fire Department’s pool of black and Hispanic job candidates has more than doubled since 2002, Mayor Michael R. Bloomberg said yesterday, raising hopes that efforts to hire more minority firefighters might be yielding results. Slightly more than 30 percent of the 4,000 applicants scoring highest on this year’s exam were black or Hispanic, compared with just under 14 percent in 2002, the last time the test was given. There were also three times as many women in this year’s top 4,000. New York Times, online.

Hispanics Tune in for Patriots’ Dramatic Comeback Victory - The last-minute drama kept viewers on the edge of their seat and helped NBC grab the top-rated English-language program viewed by Hispanics, according to figures released by the Nielsen Media Group for the week of Nov. 19-25. The game drew a 7.5 rating among Hispanic viewers, surpassing ABC's "Dancing with the Stars" for the top spot in the ratings that monitor Hispanic viewership. Hispanic Business, online.

Mexicans top Latino immigrant groups in language struggles, study days - Nearly three of every four Mexican immigrants speak English "just a little or not at all," the lowest rate among Latin American immigrant groups, according to a new study. The reasons for poorer English skills among Mexican immigrants include lower education levels before entering the U.S., less time in the U.S. and a greater likelihood of speaking Spanish at work, the study said. Chicago Tribune, online.

Hispanics and Techs - When it comes to owning portable MP3 players or handheld video game devices, Hispanics outpace their non-Hispanic counterparts, a recent technology report found.  The study is the latest effort to understand how to reach Hispanic consumers, a large, fast-growing, but hardly homogenous group. The report found that, overall, 33 percent of Hispanic consumers own handheld video game devices, compared with 30 percent of non-Hispanic consumers. San Francisco Chronicle, online.

Immigration at Record Level, Analysis Finds - Immigration over the past seven years was the highest for any seven-year period in American history, bringing 10.3 million new immigrants. One in eight people living in the United States is an immigrant, the survey found, for a total of 37.9 million people — the highest level since the 1920s. The survey focuses on public costs associated with the new generation of immigrant workers. It does not, however, analyze contributions they make by paying taxes and taking undesirable, low-income jobs — an omission criticized by some immigration scholars. The New York Times, online.

Latin Leno’ aims to give Spanish TV a boost - Late night has had sporadic success on Hispanic TV, but Telemundo is banking on bilinguals who have grown up laughing along with Leno and Letterman to drive viewership and advertising. ''Our eventual goal is five nights a week, then take over the world,'' says Cambert, a Cuban American whom entertainment industry trades have dubbed the ''Latin Leno'' and ``Seinfeld in Spanish.''  Miami Herald, online.

Aracely Arámbula joins the Todobebé Family - Todobebé Inc, announced that actress Aracely Arámbula, one of the most beloved new moms in the Hispanic World, will join Todobebé’s new TV show, under development for launch in 2008. Aracely will be the main host of the show, working together with Jeannette Kaplun, Karen Martínez, and Humberto Rodríguez; she will also be collaborating with Todobebé on radio, digital media, music, products and more. Hispanic Business, online.

November 16, 2007

This Week in Las Noticias

Building a Nation of Polyglots, Starting With the Very Young - Martha Abbott, director of education at the American Council on the Teaching of Foreign Languages, said that while there is no reliable data on the trend, her organization keeps learning of more school systems that think paying for elementary school language teachers is money well invested. New York Times, online.

Initiative Aims to Recognize Contributions of Hispanics - Hispanic members of the State Board of Education will announce an initiative today on the UTB-TSC campus to require Texas' public school curriculum to properly acknowledge the contributions Hispanics, women and native Americans.  The problem is well documented, said Julio Noboa, an assistant professor of history at the University of Texas at Brownsville and Texas Southmost College who helped organize the event, and whose book, "Leaving Latinos out of History: Teaching U.S. History in Texas" documents the extent to which Hispanics have been ignored. Hispanic Business, online.

Creator of McDonald’s burrito recognized - The woman who helped add the breakfast burrito to the McDonald's menu has been named female entrepreneur of the year by the Cámara de Empresarios Latinos de Houston. Nelly Quijano, who owns several McDonald's franchises in Houston, received the award from the organization that caters to Spanish-speaking and immigrant entrepreneurs at a Hotel Zaza gala on Friday. "We were shocked when people asked for hot sauce," Quijano recalled. "We didn't understand why we didn't have a product here that appealed to Hispanics, especially Mexicans." Houston Chronicle, online

Racial differences seen in Alzheimer's survival - Latinos lived approximately 40 percent longer than whites after diagnosis with the disease, and blacks lived about 15 percent longer than whites, the researchers reported in the journal Neurology. Reuters, online.

MTV Tr3s Plans Mobile Social Network - MTV Networks will develop and launch the mobile social network Con3xion (Connection) around its Latino youth-focused channel MTV Tr3s, the network said today. The digital social network launches in mid-December. Adweek, online.

Hollywood part of immigration debate - More important, actresses like Longoria and L.A. native America Ferrera broke down barriers to reach mainstream popularity with roles that underscore rather than underplay their backgrounds. For her part, Longoria hopes that positive media representations of Latinos will have a trickle-down effect on society at large. "It so important to recognize the positive contributions from Latinos in the media," she says. "It's by showing all that we're doing and showing how big of a role we play in American culture that we can change public perceptions and in turn public policies and values." Variety, online.

Spanish alone won't win Latino votes - Latino voters are as diverse as the rest of the country, with each subgroup having its own priorities and concerns. Spanish is just the vehicle, like English, to deliver the message. But the message needs substance. USA Today, online.

Pasquel was a force for integration - Mexican businessman Jorge Pasquel was an innovator and an earlier version of George Steinbrenner. In the 1930s and '40s, he handed out huge contracts and brought top Negro League and Major League players to play in the Mexican League. MLB, online.

November 09, 2007

This Week in Las Noticias

Networks are in need of a few Spanish lessons - Oye, have you noticed? All over the TV dial, se habla español. Sí, si. It's true. Many of your favorite TV characters are speaking in Spanish. Sometimes it's just a line of dialogue sprinkled in to add a dash of authenticity. Sometimes it's a full-blown conversation with or without subtitles. Sometimes it's even that (lazy? or is it naughty?) bicultural hybrid, Spanglish. Houston Chronicle, online.

Fashionistas Redefine AOL Latino - In June of 2007, AOL Latino announced the premiere of a new interactive online reality series called, Fashionista, where contestants will compete to be named the top Latino fashion designer. Besides being deemed the new Oscar de la Renta or Carolina Herrera, the winner will have the opportunity to design a red carpet gown for actress, model, and ex Miss Universe, Dayanara Torres. Urban Latino, online.

Hispanic Agencies Eye Future - If anyone who attended the Association of Hispanic Advertising Agencies 23rd semi-annual meeting last week thought that marketing aimed at Latinos has flat-lined, it's the premise that's dead, not Hispanic advertising. Conference planners chose the provocative, albeit gloomy, theme "Is Hispanic Advertising Dead?" in hopes of challenging and inciting the 500 attendees to step up and move their industry beyond the realm of Hispanic marketing. Adweek, online.

The journey to The Refuge - The Refuge, with music by Christopher Theofanidis and libretto by Leah Lax, will sketch the often-heart-wrenching stories of seven groups of immigrants, sometimes individually, sometimes collectively. It premieres Saturday as part of Houston Grand Opera's ongoing outreach program, The Song of Houston. "I think this is truly treading new ground — I'm not aware that it has been done before anywhere," HGO general director and CEO Anthony Freud said. "This is untried, untested." Houston Chronicle, online.

Latin Grammys come to Vegas for first time - After touring Los Angeles, Miami and, last year, New York, the Latin Grammy Awards will make a new stop in Las Vegas on Thursday. The eighth annual Latin Grammys will take place at the Event Center at the Mandalay Bay Hotel in a ceremony that will air live on the all-Spanish Univision network. Reuters, online.

Pursuing Hispanic Votes - "Partisanship runs shallow. This is a community that if you work it, if you speak to the community, if you have a plan, we will listen," says Marcelo Gaete, NALEO's senior director of programs. Despite roughly 60 percent of Hispanic voters tipping toward Democrats in 2004, statistics show Gaete is right – Hispanics are still very much up for grabs. Sixty-eight percent of Hispanics identify themselves as Catholic, and another 15 percent consider themselves evangelicals, giving conservative Republican candidates an easy entrée to the country's fastest-growing voting bloc. Hispanic Business, online.

Tech Edge: Hispanic Executives Stay Connected with High-Tech Gadgets - Using an electronic address book to make a phone call was once as likely as making a call on a toaster. But with today's mobile technology and its global network abilities, traveling Hispanic executives are always instantly connected, which is essential in today's fast economy. Hispanic Business, online.

George Lopez and the Latino dream - "Hispanics are not black or white," says Rodriguez, director of the documentary "Brown Is the New Green: George Lopez and the American Dream," which aired on PBS in September and will be screened this evening at Bovard Auditorium at USC. Rodriguez chose Lopez to build the documentary around because "George has been an agent, you could argue, for the normalization of the Mexican American identity in America the same way Bill Cosby was [for African Americans]. We have had very little of that. [Programs on] the Spanish-language [networks] are not coming from here. They are coming from Latin America and they don't resemble our existence here much at all." Los Angeles Times, online.

November 02, 2007

This Week in Las Noticias

Hispanics See TV Hiring Progress - The TV season that brought Emmy honors to "Ugly Betty" star America Ferrera also saw a rise in employment opportunities for Hispanics at the major networks, according to a report released Tuesday. The eighth annual survey by a coalition formed to push for more minority hiring for on- and off-camera jobs in broadcasting found Hispanics made encouraging if "incremental" progress. AP, online.

Hispanics Watch Red Sox Sweep World Series - The Boston Red Sox swept the Colorado Rockies in four games to claim Major League Baseball's World Series title, and U.S. Hispanics were watching the team's historic run every step of the way. Broadcasts of the four games were among the highest-rated English-language programs viewed by Hispanics for the week of Oct. 22-28, according to figures released by the Nielsen Media Group. Hispanic Business, online.

Census Reveals Fear Over Neighborhoods - Nearly half the nation’s children live in places where their parents fear that neighbors may be a bad influence, and one-third or more of black and Hispanic children are generally kept inside their homes because their neighborhoods are considered too dangerous. New York Times, online.

Hispanics Urged to Join Home Builders Group - Many Hispanics work at construction sites throughout Orlando, but few Latinos are advocating for their industry. A new group of builders and contractors wants to change that. The Latin Builders Council is calling for Hispanics who own construction companies or work in related trades to join the area's Home Builders Association and become part of its council. Hispanic Business, online.

Cynthia Gorney: Selling America en español - The estimate worked up by the Association of Hispanic Advertising Agencies for 2007 is $928 billion. Those are dollars spent inside this country by Hispanic consumers, American-born citizens as well as green-card residents and the undocumented, on things they want or need: iPods, laundry soap, motor oil, Bulova watches, new-home loans. It's $200 billion more than was spent two years ago. Dallas Morning News, online.

Garcia's tenure at St. Francis (N.Y.) turns historic - Irma Garcia had no idea she was making history. She had spent a good portion of her life in the athletic department at St. Francis College (N.Y.) as a player, coach and administrator. The next step didn't seem like such a leap. But when university president Frank Macchiarola removed the "acting" title from her position July 1, Garcia made history by becoming the first Hispanic female athletic director in Division I. USA Today, online.

Quarterbacking while Mexican - Sanchez is by no means the first Latino quarterback to celebrate his ancestry. In the summer of 1970, Sports Illustrated featured Joe Kapp on its cover with the headline "The Toughest Chicano" after he led the Minnesota Vikings to the Super Bowl. In the present, journeyman Jeff Garcia and the Dallas Cowboys' Tony Romo speak fondly of their Latino upbringings. Los Angeles Times, online.

October 26, 2007

A Special Blog: San Diego Needs Help in Spanish

News today and most of this week have been dominated by the unfortunate fire tragedy that literally consumed large parts of San Diego.  So we thought it would only be appropriate to substitute our regular news summary with this post.  The fire, now suspected to be the product of arson, has displaced more people than Katrina.  And while officials have worked swiftly to communicate with residents, and hotels have lowered rates, and more help is starting to pour in, a large population of the city is and has been unfortunately being left behind.  For three straight days, Univision.com has emphasized that there is lack of information being provided in Spanish.  San Diego County is 30% Hispanic, but places like San Ysidro have a 75% Hispanic population-- mostly bilingual or Spanish dominant.  When the Katrina disaster stroke, many Latinos were left behind without information on where to go or what to do.  With a population increasingly diverse, and the area's proximity to the Tijuana border, Spanish-language communication can save lives and make the job of rescuers even more efficient and effective.  In our recent proprietary survey, media came out as a leading source of information for emergency and disasters, right behind first responders.  But companies, non-profits, and all can help.  Univision is dedicating a lot of coverage to the news and also is willing to post information in Spanish.  It is still needed. 

And in other headlines, here are some news for the week:
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October 19, 2007

This Week in Las Noticias

Luis Gispert returns to his Miami roots as a major art world player - In a busy afternoon at Versailles restaurant in Little Havana, 35-year-old artist Luis Gispert -- whose image of an airborne cheerleader was featured in the 2002 Whitney Biennial, then bought by the Whitney and used in a Biennial advertising campaign -- digs into a plate of stewed oxtail. Miami Herald, online.

Look past stereotypes and find common values - If you've been around for a few decades, you might remember the old stereotype of Hispanics (or, as they were known back then to most of the country, "Mexicans"). They were depicted as a lethargic people, often dozing beneath sombreros. These days, however, you think of Hispanics, and what image comes to mind? They're the ones doing the tough jobs. Boston Globe, online.

Business Booms: Latinas Opening Their Own Doors - From 1997 to 2006, the number of Latina-owned firms increased by 121 percent, according to a study by the Center for Women's Business that analyzed census data. As of 2006, 745,246 firms were owned 51 percent or more by Latinas employing 277,683 people and generating nearly $46 billion in sales, the study finds. The most dramatic growth has occurred in the border states of Arizona, California, New Mexico and Texas, the center said, but throughout the nation, Latinas own businesses in just about every sector. Hispanic Business, online.

In Shift, 40% of Immigrants Move Directly to Suburbs - About 4 in 10 immigrants are moving directly from abroad to the nation’s suburbs, which are growing increasingly diverse, according to census figures released yesterday. The Census Bureau’s annual survey of residential mobility also found that after steadily declining for more than a half-century, the proportion of Americans who move in any given year appears to have leveled off at about one in seven. New York Times, online.

Tennessee reaches out to Hispanic population to increase tourism - Tennessee's tourism department began advertising in Spanish-language newspapers for the first time this year and plans to roll out a Spanish version of its website by the end of October. "The idea is to be all inclusive," said Phyllis Qualls-Brooks, a spokeswoman for the department. USA Today, online.

Despite Iraq war, military lures immigrants with hope of citizenship - In a sunbaked parking lot, Ruben Gomez, 17, takes a break from the pull-ups, crunches and rallying cries of a Saturday workout session for Marine Corps recruits. He has little doubt about why he's here, on the verge of a military career that may take him to Iraq. "If I'm a part of the Armed Forces, I'll get my citizenship and I'll get more privileges," said Gomez, a legal U.S. resident from Colombia. Florida Sun-Sentinel, online.

The myth of the Latino voting bloc - When President Bush's immigration reform bill collapsed this summer, largely because of objections from his own party, open-borders advocates warned that the GOP would pay a harsh political price for killing the bill. Latino support had been crucial in electing Bush, the argument went, and Latino voters represented a rising electoral tide that Republicans were ignoring at their peril. Los Angeles Times, online.

Latinos Shun Help for Mental Health Problems - "Latinos generally adopt a collectivistic world view, one that emphasizes family welfare over individual welfare. Collectivistic societies also encourage emotional and instrumental interdependence. Therefore, we typically resolve personal and family problems within the immediate or extended family. Actually, discussing such matters outside the family network is generally considered inappropriate," stated Dr. Barragán. New America Media, online.

The Inexplicably Uncourted Latino Vote - Republican candidates have refused to participate in several important public forums sponsored by Hispanic-American groups. While Democratic candidates have attended more of these events, certain notables, mainly Sen. Barack Obama of Illinois and Gov. Bill Richardson of New Mexico, skipped last week's Caucus Institute debate as well. Candidates from both sides of the aisle need to recognize the key role Latino voters will play, not just in 2008, but in future elections. Washington Post, online.

October 12, 2007

This Week in Las Noticias

The Hispanic Wealthy: The Next Big Wave in Financial Services - Mention the term "wealthy Hispanic" to most Americans and many are likely to think of celebrities such as New York Yankee pitcher Alex Rodriguez, TV personality Geraldo Rivera, actress Jennifer Lopez, and singer Gloria Estefan. Many others are prone to regard the term as an oxymoron, associating Hispanics exclusively with lower-skilled service occupations. The reality is that Hispanic High Net Worth Individuals (HHNWI) form one of the most dynamic, fast-growing, and lucrative niches in the U.S. marketplace. Hispanic Business, online.

POLL: Spanish Spoken Here -- and Two-thirds Don't Mind - Spanish speaking in the United States is widespread and accepted by most Americans. But a third who experience this language difference are troubled by it -- and they have distinctly more negative attitudes about immigrants and Hispanics generally. ABC News, online.

If You Build It, Will They Come? - The U.S. Hispanic marketing industry has been growing at an average of 10 percent since 2003, as more clients are spending more money targeting this segment. But when it comes to online marketing, not all clients are online, spending only $132 million or roughly 3.5 percent of the total Hispanic media advertising expenditures in 2006. Hispanic Business, online.

Hispanics making a huge impact on American society - Today's image of the Latino dispels the perception that all Hispanics are foreigners and new arrivals to America. Along with the obvious impact Hispanics continue to make in population growth (more than 800 million nationwide), and their growing presence in politics, fashion, music, television and literature, the perception of Latinos as an elusive and undefined group has finally begun to fade before the eyes of the public and the media. New York Daily News, online.

Univision hypes digital TV change - The TV industry's effort to prepare everyone for the Feb. 17, 2009, switch to digital-only TV broadcasting takes a big step forward on Monday: Univision, the No. 1 Spanish-language broadcaster, will be the first major network owner to launch a public service ad campaign about the change. "Hispanics could be uniquely affected," says Univision CEO Joe Uva. "We want to make sure that they're the best-educated segment of the population about what it means and what they can do." USA Today, online.

Latinos Unite Across Classes Against Curbs on Immigration - Although not yet enacted into law, the resolution passed by the Prince William Board of County Supervisors has created a sense of siege and solidarity throughout the county's wider Latino community of about 30,000. Rumors circulate that people will be arrested if they board buses or drop off their children at school. Some legal residents, who bought homes and opened businesses, expecting to stay for years, say they are thinking of leaving. Washington Post, online.

October 05, 2007

This Week en Las Noticias

Ferrera Named Hispanic Woman of the Year - The accolades keep coming for America Ferrera. The Emmy-winning star of "Ugly Betty" is now the Hispanic Woman of the Year, the Hollywood Reporter and Billboard announced Thursday. The publications will honor Ferrera and the 25 most powerful Hispanic women in film, television and music at their inaugural Hispanic Women in Entertainment breakfast at the Hollywood Roosevelt Hotel on Tuesday. Associated Press, online

Hispanic entrepreneurship, buying power on the rise - Hispanic business ownership is growing three times as fast as the national average and Hispanic purchasing power is expected to reach more than $1 trillion by 2011, according to the Census Bureau and other studies. All too aware of this growing force, many companies are wooing Hispanic consumers and their spending power. Latino wage-earners still lag behind the national average, with median personal income of $20,000 in 2005, compared to $26,900 for the nation as a whole, according to the Pew Hispanic Center.. CNN, online.

Nothing lost in translation - According to a recent nationwide study of immigrant entrepreneurship by New York's Center for an Urban Future, the language barrier was an important obstacle in the way of increased business ownership in Houston. "A number of services that immigrant business owners might find useful are still only available in English, even though Hispanics now make up nearly 40 percent of Houston's population and Asians were the city's fastest growing group during the '90s," the study found. Houston Chronicle, online.

MTV Tr3s Gives Young Latinos a Forum - MTV Tr3s, the bilingual channel for young Latinos, featured a first-ever platform Saturday for its viewers to voice their opinions on the immigration debate, an issue that is a personal one for many Hispanic youths who are undocumented or who have family members who are not legal U.S. residents. Adweek, online.

The assimilation gap - Last Tuesday’s release of what is known as the "Nation's Report Card" for math and reading is likely to reignite talk of the so-called racial achievement gap. Despite some good news, the report, published by the Department of Education's Institute of Education Sciences, shows that Latinos, like blacks, haven't made progress in catching up to the test scores of whites. The "report card" provides no information on generational differences, but it stands to reason that Latino scores are weighed down by the roughly one-third of Latino fourth-graders and one-fifth of Latino eighth-graders who the report classifies as "English-language learners." Los Angeles Times, online.

Dual-language classes growing in popularity - As more Hispanics make Texas their home, dual-language programs are becoming increasingly popular in schools statewide. Fort