FH Hispania Plaza

Marisa Villalobos
Vice President
Fleishman-Hillard Chicago

Marisa Villalobos has nearly fifteen years of experience in public relations and marketing, including Hispanic marketing.

Before joining FH Hispania in 2005, she was the Director of Marketing for JossClaude Products, makers of Fórmula Latina, the first line of professional hair care products designed exclusively for U.S. Latinas. She was responsible for all consumer and trade marketing programs, including advertising, public relations, promotions and online marketing.

In direct response to her efforts, Fórmula Latina became one of the fastest growing hair care brands in the country in just 12 months, generating more than 80 million media impressions, including placements in Latina and People en Español magazines. Fórmula Latina was also nominated by Glamour en Español magazine for Product of the Year.

Marisa holds a bachelor’s degree in english, with a minor in business, from the University of Notre Dame and a master’s degree in Managerial Communication from Northwestern University. Fluent in Spanish, she completed coursework at La Universidad Iberoamericana in Mexico City.