This Week in las Noticias

Montoya the man of the Miami moment (ESPN) – Montoya has touched a culture in the Hispanic community that NASCAR was unable to tap into before his arrival three years ago.

Telemundo affiliate launches in Richmond, Virginia (Radio Business Report) – ZGS Communications announced the launch of WZTD-LP Richmond, VA as a Telemundo affiliate, the first local Spanish-language television broadcast station in the market.

Imported brands are a flavorful link to Mexico (Houston Chronicle) – With its tamarind candies, chipotle tuna fish and other snacks, Mexilink caters to Mexican immigrants who remember the brands from back home.

Leagues Make Pitch to Hispanics (Wall Street Journal) – Major U.S. sports, from car racing to football, are stepping up their efforts to draw Hispanic fans, in the belief that the rapidly growing group will drive sports businesses -- and fill enormous new stadiums -- in the years to come.

Daddy Yankee Helps Coors Light Reach Hispanics (Brandweek) – The brand is promoting the reggaeton star’s new single and album at a series of sponsored meet-and-greet events across the country.

Coke Opens Happiness Via Educational Promotion (MediaPost) – This fall, Coca-Cola launched an educational marketing initiative with the goal of helping Hispanics fulfill their dream of learning English.