This Week in las Noticias

Spanish-Language TV Upfront Wraps Up (Ad Age) – Spanish-language TV appears to have survived this year's upfront market in better shape than many other TV outlets, a surprising development given the difficult economy.

Gustavo Dudamel gets a special Latino welcome (Los Angeles Times) – Perhaps no one was more excited about the L.A. Philharmonic's new music director than the 60 members of the Latino Welcome Committee, which formed shortly after the Venezuelan's appointment.

The evolution of Ruben Amaro Jr. (Philadelphia Inquirer) – Last winter, Amaro succeeded Gillick to become baseball's second Hispanic GM. He was, Wade noted, once again a most unusual rookie - a first-year GM at the helm of the defending world champions.

A Chat With Students About Their View of the Industry (Ad Age) – As I contemplated this shift in "conference" energy and attitude, I ran into a group of students from Florida State University's Center for Hispanic Marketing Communication. Founded by Felipe Korzenny, the center is the first of its kind in the U.S.

New project seeks US Latinos' oral histories (San Luis Obispo Tribune) – Plans are to send a StoryCorps Historias Airstream trailer to different towns and cities over four weeks to record conversations with at least 700 Latinos.