This Week in las Noticias

Dolphins' Monday Night Fiesta Was Hispanic Done Right (Ad Age) – Yes, they watch Monday Night Football in Panama. And they recognize that the Dolphins have embraced a Latino fan base, not just as a Hispanic Heritage-month marketing exercise, but as an authentic and relevant part of the brand.

Univision, Time Warner Cable Launch Spanish-Language On-Demand Channel (Broadcast Newsroom) – Time Warner Cable and Univision Communications have launched the operator's first free Hispanic on-demand channel.

NBA Reaches Out To Hispanics With Enebea (Media Post) – Now the League is reaching out to Hispanic consumers, who constitute 15% of the League's fan base, by launching a multiplatform campaign called Ene•bé•a (en-nay-bay-ah, Spanish-language phonetic for "NBA.")

Hispanic market part of DNA of MLS (Sacramento Bee) – MLS commissioner Don Garber likes to say the Hispanic market is part of the league's DNA. It's a phrase repeated throughout the league's office and is apparent in the stands of its stadiums.

The V-Me Transaction Highlights the Value of the Hispanic Market (Portada) – Prisa is buying a 12% stake in V-Me and will increase its stake to a majority position within the next twelve months.