This Week in las Noticias

ImpreMedia Creates Digital Marketing Vehicle for Big Prize Fight (Editor & Publisher) – The promoters of the highly anticipated welterweight boxing match between Floyd Mayweather and Juan Manuel Marquez have selected ImpreMedia for a digital marketing campaign that will revolve around a boxing microsite created by the Spanish-language newspaper and media company.

State Farm Brings Its Band to TV (Ad Age) – The docu-reality show "La Banda Del Pueblo" ("The People's Band") is being filmed now by State Farm's U.S. Hispanic agency, Alma DDB, and Fire Advertainment, a branded-entertainment company. The show will make its debut Sept. 13 on NBC Universal-owned Spanish-language network Telemundo.

Sponsors Sign for Univision's Music Competition Show (Billboard Business News) – The series will feature aspiring professional artists who have not yet had their big break and give viewers the chance to vote for their favorite performers.

Making media work in a low-budget advertising era (St. Louis Examiner) – Sprocket Productions, primarily known as a San Antonio-based video production arm of the advertising industry, had to expand into Web products this year after being buffeted by the financial crisis.

Meet the Most Powerful Latino in the Media-Agency Business (Ad Age) – A few weeks ago, a big moment in the history of Latin American advertising took place when 45-year-old Colombian Mauricio Sabogal, until now CEO of Omnicom Media Group Latin America, was named managing director of Initiative Worldwide.

LatinWorks' winning strategy (Austin American Statesman) – In the past year, the agency has landed its biggest account, the Hispanic advertising business for Burger King. In 2008, the company bought Cultura, a Hispanic agency in Dallas.