This Week in las Noticias

Latin Alternative Music: From the Margins to New York Stages (New York Times) – In the United States the Hispanic population, already the largest minority at 14 percent, is now projected to triple by 2050, according to a Pew Research Center report released this year. Latin alternative music, full of hybrids that reflect both assimilation and old-country roots, could speak to that growing audience.

Hispanic TV Update: Q&A With Luca Bentivoglio (Multichannel News) – Today, as vice president of programming for LATV, Bentivoglio is still scouting talent to put on TV, but this time for a network targeting the elusive, English-dominant Hispanic youth. As the Los Angeles-based network premiered two shows this week, Bentivoglio spoke to Hispanic TV Update about the challenges of programming for young, Hispanic audiences.

Affluent in Spanish (Adweek) –  The fact that such a segment exists should be of no surprise to anyone who follows demographics. There are now 44 million U.S. Hispanics -- now 15 percent of the American populace -- with an estimated spending power of $1.2 trillion. What's more, nearly 4 million of those Hispanics have annual incomes of $75,000 and above, per the U.S. Census.

Spanish Voice of the Mets Pleased at Growing Number of Latino Players (Hispanic Business) – Puerto Rican Juan Alicea, who has spent the last four decades working for the New York Mets, is proud to have been a witness to the increase in the number of Latino players in the Major Leagues.

More to Hispanic media than Univision (Media Life) – But while broadcast and, by extension, Univision, is still the dominant Spanish-language ad medium, its gains have finally begun to level off. Now other areas of Hispanic media are starting to lead the category’s growth.

Mars announces Hispanic marketing campaign for M&M'S brand (Food Business Review) –  Mars Snackfood US has announced a Hispanic advertising campaign for its M&M'S brand, which serves as an extension to its 'Inner M' advertising campaign that includes personalities Wilmer Valderrama and Christina Saralegui.