This Week in las Noticias

S.A. draws first Texas Hispanic Upfront TV preview bash (San Antonio Express-News) – While San Antonio is a hub for Hispanic ad agencies, few local executives travel to the New York event because of the time and expense, Huth said. This year, SAVisión convinced Univision, Telemundo, Azteca and V-Me to showcase their fall lineup here.

Telemundo pulls plug on 'Cada Dia' (Los Angeles Times) – The decision underscores the difficulty Telemundo faces in competing against the more powerful Univision Communications Inc., which dominates the Spanish-language market in the U.S. The Latino broadcasting business, which a few years ago was booming, is facing the same weak advertising conditions as English-language media.

How well do you know your 'Mexican' beer? (Dallas Morning News) – The biggest-selling import beer in the United States, by far, is Corona Extra. Its far-trailing Mexican competitors — Modelo, Tecate, Pacifico — all have reported growth during the past five years. So has Dos Equis, which recently launched a massive new stateside marketing campaign.

Azteca shifts production of U.S. newscasts to Mexico (Los Angeles Times) – Spanish-language television network Azteca America is now producing its U.S. national and local Los Angeles newscasts from Mexico City.

Hispanics are online, but advertisers miss out (Miami Herald) – Hispanics make up the largest minority consumer presence online, but 60 percent of the top advertisers are missing out on reaching that audience. It's a problem marketers have been facing for years, but have only begun to address.

McCain Launches Spanish Radio Ads in NM and Nevada (Washington Post) – As Barack Obama moved to consolidate the support of his party, John McCain today launched the first radio ad of the general election campaign. "Economy," a 60-second, Spanish-language spot, will air in New Mexico and Nevada and deliver a hopeful message about McCain's economic proposals as he seeks to appeal across party lines.