This Week in las Noticias

Impremedia Announces Free Mobile News Alerts (Portada) – Spanish-language newspaper publisher Impremedia has just announced a mobile distribution strategy that will likely be adopted my many other Spanish-language newspapers nationwide, as they struggle to keep pace with an increasingly Internet-prone audience, and become more relevant in the digital age.

Careful word play targets Hispanics (The Brownsville Herald) – The Rio Grande Valley has become a testing ground for this brand of marketing, and the sweep of highway between McAllen and Brownsville is the palate. Roadside signs roll out in English, Spanish and Spanglish, sometimes promoting the same product.

Annual Hispanic Retail Summit to be Held in Miami (RTO Online) – Target Stores' director of multicultural marketing, Greg Cunningham, will be keynote speaker at the fourth annual Hispanic Retail 360 Summit, which will be held July 28-30, 2008 in Miami.

Study: Ways to attract Latinos (Arizona Republic) – "We thought we would be dealing with content, but it turns out Latino interest in arts and culture spans the spectrum," said Earl de Berge, research director of the Phoenix-based Behavior Research Center.

HipCricket Signs SBS (Adweek) – Miami-based SBS is the largest Hispanic media company to join the ad network to date. The partnership with HipCricket will help SBS enhance its audience engagement capabilities via its media properties, talent and advertisers.