This Week in las Noticias

Chase Starts Hispanic Push (Adweek) – Chase mounts a nationwide TV and radio push this month, employs the financial institution's new tag, "Juntos Se Puede" ("Together We Can") to showcase services that can help Latinos manage their money.

Creative Civilization resigns Spurs account (San Antonio Business Journal) – As the only Hispanic-owned agency in the NBA, Creative Civilization led the marketing and creative development efforts for SS&E and its trio of franchises.

Poll of Latino voters puts Barack Obama way ahead (Los Angeles Times) – The survey, conducted by Pacific Market Research and political scientists at the University of Washington, found Obama's level of support approaching what Democratic presidential candidates -- until the 2004 election -- had come to count on.

Corona Extra Taps Latino Pride (Adweek) – "Nuestro Orgullo. Nuestra Cerveza." That's Crown Imports' tagline, which translates to "Our Pride. Our Beer," for the latest Corona Extra TV and radio campaign, targeting Latinos with Caribbean roots.

Horchata, the Sweet Latin Drink That Gets Around (Washington Post) – This pale drink, a perfect cooler at the beginning of a hot Washington summer, is ubiquitous at the area's Central American eateries.