This Week in las Noticias

Despite Downturn, Hispanics Still Buying Big-Ticket Items (MarketingDaily) – Hispanic adults in the United States are more likely to spend money on electronic gadgets like Apple iPods, Samsung HDTV and Canon digital cameras than their non-Hispanic counterparts, even during a down economy, according to a recent study from Vertis Communications, Baltimore.

Univision Mounts Latin Music Microsite (Adweek) – Univision.com has launched the music microsite En Directo, a Web offering aimed at Latin music lovers via free streamed online concerts showcasing top recording artists, behind-the-scenes footage, photo galleries and downloads.

Doctors Miss Cultural Needs, Study Says (New York Times) – For instance, he said, counseling black or Latino patients with diabetes to lower their carbohydrate intake by cutting rice from their diets may not be a realistic strategy if rice is a family staple.

Obama's Clues to Wooing the Latino Vote (Washington Post) – One of the key questions emerging since Sen. Barack Obama secured the Democratic nomination is whether he will be able to woo Hispanic voters, a significant segment of the electorate in several battleground states.

Fox Sports en Espanol Makes Ratings History (MSN Money) – The network made ratings history in Spanish-language television with Tuesday’s semi-final match between LDU Quito of Ecuador, and América of Mexico, which captured almost one million total viewers.

Spanish-language media key to victory with Latinos (Politico) – After introducing its first Spanish television ad in April and then going back onto Spanish radio in New Mexico and Nevada last week, the McCain campaign has produced 10 other ads targeting Hispanics that will roll out when the time is right.