This Week in las Noticias

Upfront Week Begins en Español (New York Times) – Whether you say “money” or “dinero,” the state of the economy is much on the minds of television executives as the upfront week begins. That was underlined at a breakfast briefing on Monday from Telemundo, the Spanish-language media company owned by NBC Universal, which marked the kickoff of the 2008-9 upfront week for the broadcast networks.

MTV Tr3s Offers Youth Insights (Adweek) – The youth-targeted network mounted an upfront presentation at B.B. King's in Times Square earlier this week that was the hip, tricked-out version of a culture/demographics conference.

Where Do Latinos Go Now? (New America Media) – With Sen. Barack Obama emerging as the probable opponent to Republican Sen. John McCain, the Latino media and blogosphere have been abuzz with speculation on how the two might fare head-to-head.

Tyson testing Hispanic product line in Houston (Houston Business Journal) – Tyson Al gusto!, which means "Tyson To Your Liking," is a line of specially-cut and flavored products designed to make it easier for consumers to prepare traditional Latin dishes at home.

Univisión's new season mostly old faves, new looks (Miami Herald) – Univisión touted its climbing ratings growth to advertisers Wednesday as the nation's top Spanish-language media company unveiled little new in its traditional programming formula for the 2008-09 season.

Taco Bell Debuts Frutista Freeze Drinks, Campaign (Marketing Daily) – The permanent line of signature frozen drinks, topped with real strawberries, comes in Strawberry and Mango Strawberry flavors.