This Week in las Noticias

Have a Happy Fiesta (New York Times) – In Mexico, on Cinco de Mayo only Poblanos — as the people from Puebla are known — find something to celebrate. In the United States it has become a very big deal for the nation’s 45 million Hispanics, with celebrations across the country.

"Dealer" headed to theaters via Maya (Reuters) – Maya Entertainment is taking a big step into the mainstream, with the Hispanic-oriented producer and distributor acquiring all U.S. rights to Alex Rivera's Sundance award winner "Sleep Dealer."

Bush praises Mexican Americans at Cinco de Mayo dinner (Newsweek) – "We share an interest in making sure our people are prosperous and safe," Bush said of Mexico. "In America, we deeply value the culture and contributions of Mexican Americans. The United States is a richer place, a more vibrant place because people who claim Mexican heritage are now called United States citizens. ... We consider ourselves fortunate that Mexico is a friend and a neighbor."

Sprint, Nissan Make Big Branded-Entertainment Plays With Soccer Shows (AdAge) – For aspiring sports stars -- and marketers such as Sprint and Nissan -- the reality show "El Juego Supremo" ("The Supreme Game") could become the "American Idol" of soccer as branded entertainment grows in the U.S. Hispanic market.

McCain launches Spanish-language Website (USA Today) – Republican John McCain's presidential campaign chose today, Cinco de Mayo, both to recognize that holiday and to launch a Spanish-language version of its website.

Sorpresa! Pacts With  MLS (Adweek) – Sorpresa!, the Spanish-language children's network, is gearing up to launch a multi-platform campaign with Major League Soccer.