This Week in Las Noticias

Tecate Beer Targets Its Core Drinkers 'Con Caracter' (MediaPost) - Tecate, owned by FEMSA and distributed in the U.S. by Heineken USA, is almost exclusively targeting adult Mexican consumers in the U.S. with its new Spanish-language campaign, which includes television, print and outdoor elements, Boughton says.

Studios zooming in on Latino moviegoers (USA Today) - Though Under the Same Moon is mainly in Spanish, distributors Fox Searchlight and The Weinstein Co. hope it will become one of the rare foreign-language films that also strikes a nerve with the broader English-language audiences, as did Italy's Cinema Paradiso, China's Crouching Tiger, Hidden Dragon or France's Amelie.

Crossing the Hispanic Color Line (AdvertisingAge) - My mother is of Dominican descent and my father of Cuban descent. My mother falls into the "Brown Latino" category, as would Eva Longoria, and my father falls into the "Black Latino" category, as would Sammy Sosa.

Spanish-Language Newspapers Combining Their Websites (AdvertisingAge) - As U.S. newspapers struggle to build online ad revenue and readership, the biggest Hispanic newspaper group, ImpreMedia, is launching a single digital platform for its Spanish-language papers.

Dairy Tales Conjure 'Witches,' PMS (Adweek) - As part of its 2008 "Toma leche" ("Drink milk") TV campaign targeting Hispanic women, the California Milk Processor Board today breaks two TV spots featuring mythical elves and witches to tout the health benefits of milk.